Nancy Gates, Manager, Global Talent Acquisition, Caterpillar Inc.
Caterpillar is an 87-year-old company with an iconic brand. Known for its large yellow earthmoving equipment and engines, career opportunities available at this global industry leader have not had the same recognition. While headquartered in central Illinois, Caterpillar is a truly global company. The company has been selling globally since the 1920s and has had international facilities since the 1940s. In the last decade, the workforce has also become more global, with more than 50 percent of its employees based outside the United States. In 2011, the company added 20,000 employees around the world.
With a hiring surge expected in developing markets and an aging workforce in developed markets, the company has estimated the potential to hire more than 17,000 new leaders in the next decade. This presented a significant challenge.
To mirror the global reach of Caterpillar’s business and the global need for talent, Caterpillar identified the globalization of recruiting as a priority to serve the business to meet its objectives; ultimately this provides the right talent to serve customers, improving the bottom line and shareholder return. With commitment from Caterpillar leaders, work began in early 2011 to transform Caterpillar’s recruiting process, technology, organization and employment brand globally. This session will detail how with collaboration with an outside consultant and the acquisition of a new Applicant Tracking System (ATS), Caterpillar transformed their recruiting strategy, organizational design, and employer brand.