Globally, enterprises are increasingly faced with challenges like reducing the carbon footprint, consuming fewer natural resources and creating healthier communities. Stakeholders, including employees, are creating this demand. As a new generation enters the workforce, should organizations align sustainability philosophies and corporate culture to the expectations of talent?
Corporate contributions in these areas will account for large percentage of its attractiveness to potential employees. Companies like Wal-Mart, General Electric, FedEx, AT&T and Cisco are engaging internal and external talent, using bottom-up and viral frameworks, on issues like sustainability, corporate social responsibility and citizenship initiatives. This session will address:
- Using social philanthropy as a way to connect employees, on a sustainable basis, to corporate goals
- Why a grassroots, bottom-up framework is vital for overall engagement
- The “employee-built” brand — creating people-centered approaches and attracting and inspiring the younger generations
- Using environmental awareness and stewardship to foster employee health and wellness
- Leveraging the power of doing “good” to shape your corporate culture —while ensuring long-term growth and success.