As the popularity of sites like Twitter, Facebook and Google+ continue to grow, their presence in the market will be continually scrutinized and determining and illustrating the ROI of such tools is essential. And on the heels of those sites is the debut of cloud computing, which offers always available, on demand collaboration and learning technologies that are quick to deploy and leverage your entire extended people network of employees, customers and partners.
Beyond the novelty of status messages and real-time sharing, what about social learning, and cloud computing drives business outcomes? How can your knowledge of tweeting lead to transformation in the workplace? One 2011 survey found that companies that use Internet marketing, blogging, social media experienced a 62% lower cost per lead, and companies that consistently blog benefit from 55% more website visitor traffic. Find new ways to go beyond public social media strategies by creating highly engaged people networks of employees, customers and partners. Enable rapid development of sales personnel and other key positions in your organization, and determine how cloud computing technologies can help your organization stay ahead of the curve. Even if your organization employs most business software behind the firewall today, cloud collaboration could be the way you easily start making the move to the cloud.
Learn what use cases enterprise social networking, social learning and public social media can have the biggest impact on
Discover methods and tools to continually measure the ROI of these activities
Determine what cloud collaboration really is, and choose the programs and platforms that are right for your business