To remain competitive in a volatile economy, organizations must often shift from aggressive, growth-oriented strategies to focus on internal operations, people and process to ensure they are prepared to grow sustainably when the time comes. In 2012, Virgin America not only needed to put much of its growth objectives on hold but find a creative way to explain the strategy shift to employees and gain their support. In this Keynote Video, Benjamin Eye, Employee Engagement and Communications Manager at Virgin America, explains how this disruptive airline successfully managed a major change in strategy and rallied its people behind it.
Key insights include:
- A discussion of Virgin America’s five pillar strategy to grow sustainably without compromising quality.
- Virgin America’s annual Refresh event for all employees and how it was used to communicate this shift in strategy to employees.
- How Virgin America ensures its leaders are visible and accessible throughout to organization to communicate change and gather feedback from employees.