Taking a page from our Marketing brethren, Recruiting has learned that the best use of social networking is relationship building and branding. The networks, widely varied though they may be, have provided a singular and democratic opportunity for talent acquisition, with "come one, come all" and "share and share alike" attitudes, and thereby opening recruiting avenues once unexplored. Employers are learning to harness this propelling wind to develop deep pipelines of talent and strengthen candidate relationships. Talent pools are only the first step in hiring the best; eventually the prospect must be converted into applicant, and then convinced to come on board. How can organizations maximize social recruiting activities and turn them over into employees?