You know that your brand is important and powerful; you have built it authentically to be an integral part of your company's culture. Now is the time to use the strength of the brand that you have built to retain your top performers, attract new talent, and reassure current employees about the temporary nature of the downturn. If you have done your job in creating an atmosphere of transparency and open communication, then utilizing corporate social networks to reinforce your positive brand impact should be a natural extension of the work that you have already done.
This webcast will address social networks as a cost effective marketing tool, and show you you can leverage them today for little or no investment. We'll discuss compliance, leadership responsibility and show you how to embrace the collaborative and communicative nature of the web.