Webcast:
You know that your brand is important and powerful; you have built it authentically to be an integral part of your company's culture. Now is the time to use the strength of the brand that you have built to retain your top performers, attract new talent, and reassure current employees about the temporary nature of the downturn. If you have done your job in creating an atmosphere of transparency and open communication, then utilizing corporate social networks to reinforce your positive brand impact should be a natural extension of the work that you have already done.
This webcast will address social networks as a cost effective marketing tool, and show you you can leverage them today for little or no investment. We'll discuss compliance, leadership responsibility and show you how to embrace the collaborative and communicative nature of the web.
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Presenters
Jeanne C Meister is an internationally recognized consultant, author and keynote speaker and Founding Partner of Future Workplace. Jeanne was recently voted by her peers as one of the 20 top influential training professionals in the United States. She is the author of Corporate Quality Universities and Corporate Universities, and The 2020 Workplace: How Innovative Companies Attract, Develop & Keep Tomorrow’s Employees Today. Jeanne has worked as a consultant with over 200 organizations on launching, managing and re-inventing a corporate university. The range of client engagements includes; American Express, Anheuser-Busch, Bank of Malaysia, Internal Revenue Service, Metlife, Milliken, Procter & Gamble, Wachovia Corporation, Toyota, University of Chicago Hospital, United States Department of Interior and United States Department of Defense.
Jeanne was previously Vice President of Market Development at Accenture and prior to that she was the Founder & CEO of Corporate University Xchange, a company she sold in 2002. Jeanne has also held senior executive positions at Kraft Foods and Citigroup. Jeanne is a graduate of University of Connecticut and Boston University and lives in New York City with her husband and teenage daughter.
Shelley heads the Digital Strategy Division at JWT INSIDE. She manages all of the agency's interactive consultants, incorporating her extensive experience in both online and offline solutions, as well her experience in 1-2-1 relationship marketing. Shelley has the expertise needed to work on high-profile accounts, incorporating an interactive/online recruitment strategy into an existing recruitment process. She advises on how to best integrate the two, showing a genuine ROI from digital solutions.Shelley has also spearheaded JWT INSIDE's research into Web 2.0 initiatives, and presented to many clients on how best to develop, manage and integrate blogs, wikis, YouTube, Facebook, LinkedIn and all kinds of social media into their recruitment marketing mix. Additionally, she has given Webinars on the subject, and she also published a white paper on the importance of the online experience to today's candidates.Shelley started her career at a leading direct marketing agency WWAV Rapp Collins (London) where she worked on print, radio and TV campaigns. She then moved into the emerging online world in 1998 as Account Director at CMI, one of London's first independent interactive agencies. Leaving in 2000 to set up an recruitment-focused online agency with two colleagues (clients included Goldman Sachs, ICI, Royal Bank of Scotland), she spent five years leading the
team responsible for the pioneering and multi-award winning British Army Recruitment Web site; during which she briefed to UK Government's Ministerial level on the integration of online technology into public sector recruitment. The agency expanded and was bought by JWT Employment Communications (now JWT INSIDE) in 2004. Shelley has headed up interactive strategy for some of the agencies regional and global clients such as PwC, the Metropolitan Police, Merrill Lynch and Microsoft.Born, raised, and educated in the UK, Shelley graduated in Law, then completed a Masters Degree at the University of Leeds, and has worked in the advertising industry for over 12 years.