As one of Time magazine’s “Heroes for the Planet” and a member of Rolling Stone’s “100 Agents of Change,” Kennedy offers a bold vision to restore and safeguard our environment and reestablish America’s role as an exemplary nation. From green jobs and technologies, to weaning our reliance on carbon energy, Kennedy will demonstrate how sustainable energy independence is the key to economic and environmental revitalization, and a powerful way to recruit, retain, and engage an organization’s human capital with diverse interests and backgrounds for a common cause.
This “Green Revolution” provides organizations with an opportunity to take an active role in creating a positive and sustainable change in their communities as well as their workforce. According to a recent study by Cone/Roper, 75% of Americans consider a companies’ commitment to causes when choosing a job; additionally employees whose companies support social issues are 61% more likely to feel proud of their companies’ values, and are 40% more likely to feel a strong sense of loyalty to their employers than those at companies without cause programs.
The creation of a green economy is an increasingly promising solution to multiple challenges, and sustainable business and energy independence will be the keys to our economic revitalization. Examine the biggest trend in corporate social responsibility and understand how cause-related activities and “Strategic Social Investments” can affect true change as well as help to engage, bond and motivate your workforce.
“Few will have the greatness to bend history itself; but each of us can work to change a small portion of events, and in the total of all those acts, will be written the history of this generation.” Robert F. Kennedy Jr.