Hyatt® is a leading global hospitality company with a history of making guests feel more than welcome. In recent years, Hyatt has developed and implemented innovative strategies, tools and technologies to help create a unique employment brand to attract and hire “brand ambassadors.“ In this HCI Keynote, Randy Goldberg, Vice President of Talent Management Americas at Hyatt Hotels, explains how Hyatt has leveraged branding strategies and assessments as part of the talent management strategy to select and develop brand ambassadors at all levels in the organization.
Key insights include:
- Hyatt’s strategy to differentiate their employer brand by offering a candidate experience that matches that of their guests
- A discussion of Hyatt’s holistic assessment process for identifying the right talent across multiple brands
- Hyatt’s use of various recruiting technologies (SEO, mobile, social media, etc.) to attract and hire future “brand ambassadors”