What kinds of corporate cultures are common to best-performing organizations? Does being customer focused really matter? Today's high performance organizations are looking at changes in not just sales and marketing departments, but in all provinces of an organization to make customer service a global corporate initiative. This breed of elite corporation knows that customers are everyone's responsibility and the language of the customer is key. Approaching the consumer as a cultural challenge is a hallmark of the most successful high-performance companies in the world.
This webcast will focus on organizations that see their customer satisfaction as a direct link to their bottom line-a concept that seems wholly obvious and yet is often sidelined to the sphere of the sales group. We'll examine real life examples and see how corporations are driving both their customer profitability and simultaneously their employee loyalty by creating customer-centric cultures.