Webcast:
On today's college campuses, "eye-ball" time is at an all-time premium. Students are bombarded daily with credit card offers and philanthropic requests while employers are trying to communicate with them to fill their ranks with top-tier talent. The market is so saturated that investing dollars and effort may not guarantee success, but innovative strategizing will. Great employers struggle to stand out from the crowd and often don't have enough of their targeted students' bandwidth to communicate their differences.
To understand how to communicate with young talent one must start by asking questions and listening to the answers. In this case-study webcast, we'll hear how Hyatt Hotels and Resorts, already a premier hospitality employer, designed and implemented their college recruitment strategy. We'll also hear about how NAS and one recruitment communications professional decided to undertake a national e-survey, with help from collegerecruiter.com and Northwest Airlines, of thousands of students and recent grads to identify their employment messaging preferences.
Webcast on Demand
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Presenters
Kristine directs strategic talent management planning and consultation for global, enterprise-wide organizations. Talent strategy consulting, research and analysis, internal and external employment brand communications, campus relations, on-boarding and retention are strengths that she brings to her teams and to the overall client engagement. Kristine's impressive resume including over 17 years of account management and partnering with Fortune 1000 companies' HR/Staffing Departments to develop and implement leading talent acquisition and communications initiatives. She also serves on the SHRM DFW Staffing Management Board and is on several Advisory Boards. She graduated from Southern Methodist University with a B.A. in Fine Arts and Minors in Communications and PR. A few of the many clients whose projects have benefited from Kristine's knowledge and expertise across the retail, financial, technology, healthcare and hospitality industries include: Capital Group, Northwest Airlines, SunDance Rehab, Sun Healthcare Group, Concentra Health Services, Hyatt Global, Abbott Laboratories, Ericsson, EDS, NEC, CapitalOne, CompUSA, Lockheed Martin and 7-Eleven.
A graduate of Missouri State University's Hospitality Program, Kristy Seidel, has worked with Hyatt for 12 years. After completing an Operations Internship on the beautiful island of Hilton Head, South Carolina, she quickly landed into a Human Resources role and found her career path. It was at this hotel, she coordinated a college program for over 100 college students. After wearing many HR related hats she took on a pre-opening role for Hyatt's first venture on Native American Land at the Hyatt Regency Tamaya Resort & Spa in New Mexico. After time as the Assistant and HR Director at the Hyatt Regency McCormick Place, Hyatt Lisle and Hyatt Deerfield in Chicago, she was offered the position of Manager of Staffing for Hyatt at Hyatt Center, the corporate headquarters. Hyatt targets 42-50 schools per semester, primarily with large hospitality, business, culinary and facility management programs. Two structured programs are offered to college students-the Corporate Management Training Program (CMT) and the Corporate Internship. She currently manages Hyatt's college program and resides in suburban Chicago with her husband and two sons. Hyatt Hotels Corporation has been recognized as one of the "Best Places to Launch a Career" by Business Week Magazine and a "Top Entry Level Employer" by Collegegrad.com.