On today's college campuses, "eye-ball" time is at an all-time premium. Students are bombarded daily with credit card offers and philanthropic requests while employers are trying to communicate with them to fill their ranks with top-tier talent. The market is so saturated that investing dollars and effort may not guarantee success, but innovative strategizing will. Great employers struggle to stand out from the crowd and often don't have enough of their targeted students' bandwidth to communicate their differences.
To understand how to communicate with young talent one must start by asking questions and listening to the answers. In this case-study webcast, we'll hear how Hyatt Hotels and Resorts, already a premier hospitality employer, designed and implemented their college recruitment strategy. We'll also hear about how NAS and one recruitment communications professional decided to undertake a national e-survey, with help from collegerecruiter.com and Northwest Airlines, of thousands of students and recent grads to identify their employment messaging preferences.