As competition for top talent increases, organizations must attract top talent more effectively, while also ensuring that hiring processes consistently engage candidates. A poorly managed candidate experience - one hampered by poor communication, slow responses, and limited or incomplete information - disrupts an organization’s candidate pipeline in two ways: an organization’s employment brand suffers, thereby making it harder to attract applicants in the future, and the most qualified candidates are far more likely to accept competing offers elsewhere.
This HCI Solution Suite is based on a keynote presentation given by Dustin Carper, former Employment Brand Strategist at Groupon, during HCI’s 2014 Strategic Talent Acquisition Conference. In it, you will learn how Groupon is optimizing its talent acquisition operations to engage candidates throughout the hiring process and maximizing the ROI of its recruiting efforts on social media.
This Solution Suite will demonstrate:
- The powerful impact seemingly minor details can have on the candidate experience at your organization.
- How Groupon uses in-depth interview training, surveys, and other methods to ensure candidates are treated like customers.
- How crowdsourcing can simultaneously reduce the cost of your social recruiting operations while increasing the impact.
- Simple but rigorous methods for measuring the ROI of social media and promoting accountability among recruiters.
As the competition for top talent intensifies, organizations are pressed to find new ways to differentiate themselves. In this HCI Keynote Highlights video, Dustin Carper, former Employment Brand Strategist at Groupon, explains how the e-commerce ...Read more
Groupon has had a storied couple of years—at one point the fastest growing company ever. In this keynote video, hear from Dustin Carper, an Employment Brand Strategist at Groupon, who spent those years in corporate recruiting and ...Read more
Case Study Summary
This Case Study Summary is part of an HCI Solution Suite based on a keynote presentation given by Dustin Carper, Employment Brand Strategist at Groupon, at HCI’s 2014 Strategic Talent Acquisition Conference.
In order to keep ...Read more