Social technology is a powerful medium for just-in-time communication, transparency, collaboration, innovation and employer branding. And while social technology plays an important role in today’s organizations, the reality is, the success of these tools relies on the underlying culture of the organization. In this HCI Keynote, Great Place to Work® CEO China Gorman explains why creating a culture of trust is essential to the effective use of social technology.
Key insights include:
- Without a culture of trust, social technology can actually create problems in an organization
- How to assess whether social technology is right for an organization by evaluating the attitudes of senior executives, managers and employees
- Case studies from Great Places to Work such as Whole Foods, Holder Construction, NetApp and Adobe Systems and how they are using social technology to drive collaboration, innovation and learning