While best known for its iconic car, Rolls-Royce has evolved into an engineering powerhouse, responsible for airplane engines, marine propulsion systems and power generation equipment. And yet, despite this product evolution, the brand and employee value proposition (EVP) of Rolls-Royce stayed stagnant, hindering job-seekers and hurting morale. So in 2011 Rolls-Royce began to implement new channels and communication campaigns around a redefined and EVP to both attract higher-quality candidates, and differentiate itself in the marketplace. This HCI Keynote Video features Jeff Lackey, Head of Global Sourcing Strategy and Services at Rolls-Royce, and Daniel Perkins, Global Brand Manager at Rolls-Royce, as they tell the story of how Rolls-Royce reinvented its external image to drive top quality talent.
Don’t miss these key takeaways:
- Find out how Rolls-Royce worked to identify its core brand, and how that drives recruitment.
- Learn how Rolls-Royce began to leverage social media channels to help give the organization a voice and method to tell its internal stories.
- Discover the impetus behind the Lego engine campaign, and how it became a media sensation.