In this Executive Interview, Claudia Patton, Chief Talent Officer, Edelman Public Relations Worldwide gives an overview of their approach to employer branding and their Global Women’s Executive Network (GWEN) initiative.
Key insights include:
- Why Edelman leveraged their employees and customers to develop an authentic employer brand
- How Edelman integrates their employer brand into the entire talent lifecycle
- An overview of Edelman’s GWEN initiative and their goal of filling 50% of senior executive roles with women by 2016