In Dan Pink’s new book, "To Sell Is Human: The Surprising Truth about Moving Others", he says, “Like it or not, we are all in sales.”
While 1-9 workers today are officially in sales roles at work, meaning that their job is to sell tangible good and services- the other 8 in 9 workers are in sales as well. Whether Recruiting, looking for a job, convincing and persuading employees or bosses to do things differently, we are all looking to move people.
The term “sales” has some negative connotations based on the outdated practices of the past-from the days of “buyer beware” when the seller had more info than buyer. Dan Pink argues that big changes have occurred because of the wealth of information at our finger tips- now the sales function and the consumer are evenly matched, and this transition means that we can all master the art of sales.