How do you differentiate your employer brand in a sea of sameness; all the while aligning your internal and external identity?
A culture fit is essential for the success of any employee and organization. Identify your employee value proposition, and then connect your employees to build community and share common experiences. Get to know your target, articulate the organizations offerings and be precise about who needs to be hired to be successful. Use stories to communicate the EVP message, both inside your organization and externally to candidates.
Join Tim Whitehead, Director of Internal Communications at Children's Healthcare of Atlanta, as he gives us a real world look at making a health care brand stand out among competitors. Using Web 2.0 technology, Children's found a new way to tell their story and break through the clutter, engage their employees and empower their brand.