Webcast:
There are many touch points in an Employer Branding program and success is measured at different intervals. But an employer branding effort typically starts with a solid understanding of what makes your company special as an employer. What differentiates you? What is the unique impact of your employment experience on your employees? What key truth defines what it's like to work in your organization? How well do you understand the real benefit that your employees perceive comes with their relationship with you as an employer? In short, what really gets them up in the morning, and what keeps them coming back?
Join us as we look at how a variety of organizations find the answers to these questions through a combination of lenses - employee surveys to focus groups to other tools. We'll hear how to put a plan in place to understand exactly how your brand is differentiated before embarking on a strategy that communicates and celebrates your unique employment experience.
Presenters
Michael R. Kannisto is Global Staffing Director at Bausch & Lomb. Mike joined B&L in July 2006, and is responsible for leading staffing policies and practices, the staffing team in the United States, and Global internship & co-op programs.
Michael received a B.S. in chemistry from Hope College, a Ph.D. in chemistry from Texas A&M University, and completed a postdoctoral fellowship in the Materials Science and Engineering Department at the University of Michigan. Mike is a member of the American Chemical Society, the Society for Human Resource Management, and has earned certification as a Senior Professional in Human Resources from HRCI. He is also a certified Process Excellence Greenbelt, and is a member of the MBA Focus Advisory Board.
