I noticed a trend in the Fortune 500's Top 100 Employment Brands Report. Many of the companies that rank highly on the report are also well known for their commitment to diversity and inclusion. I don’t think this is a coincidence. The best employer branding tells an authentic story: It lets potential candidates know what your company stands for, and what it’s like to work there. And who wants to be excluded from a story? Companies that weave inclusion and workplace diversity into their narratives are telling better stories than those that don’t.