Webcast:
We've all heard this before: 3 clicks and you're out. This means that if a person can't find the information they need within three clicks of the mouse, they'll go elsewhere. What if it's a potential employee looking at your web site? Or a job seeker browsing your job openings on a career board? If you are not conveying a strong electronic brand, you may need to rethink your branding strategy.
From Facebook to Twitter, from Monster to Linked-In, your brand needs to be intrinsically married to your electronic imprint. Your current employees and your future prospects are a technically savvy group, and your brand needs to be E-smart as well. This webcast will examine best practices in "e-branding", and look at how to avoid potential pitfalls. We'll look at ways to reach your target audience, get buy in from traditional marketing minds, and maximize your return on investments.
Presenters
Warren Ashton is a Group Marketing Manager on the worldwide marketing team that supports recruiting at Microsoft. Warren has spent over 7 years at Microsoft in various marketing leadership roles, most recently in the Enterprise Server business running outbound marketing, product launches and PR for the Exchange Email Server product line. Since moving into recruitment marketing in 2006, Warren has focused on bringing his marketing expertise to defining the external Candidate Value Proposition for Microsoft employment worldwide. Warren has several years of experience in product marketing in the software and internet segment, with prior product management experience at Intel Corporation and several Seattle start-ups before coming to Microsoft. Warren holds an MBA from the University of Washington and an Undergraduate degree from the U of W in Advertising/Communications.
Kerry is the Creative Director overseeing on- and offline employer brand ideation and development for Microsoft, as well as for employers such as Starbucks, Expedia, Nordstrom and Providence Health System. She began her career 13 years ago as a copywriter with DDB Seattle, writing for McDonald's, Holland America Line and JanSport, until joining JWT INSIDE in 2001, where she developed campaigns for AT&T Wireless, Washington Mutual, and Weyerhaeuser. Her work has been recognized by the Webbys, CEAs (including a 2007 Best in Show Dansker Award for the Microsoft College and MBA integrated campaign), the London International Awards, WebAwards, and the Seattle Show.
Shelley heads the Digital Strategy Division at JWT INSIDE. She manages all of the agency's interactive consultants, incorporating her extensive experience in both online and offline solutions, as well her experience in 1-2-1 relationship marketing. Shelley has the expertise needed to work on high-profile accounts, incorporating an interactive/online recruitment strategy into an existing recruitment process. She advises on how to best integrate the two, showing a genuine ROI from digital solutions.Shelley has also spearheaded JWT INSIDE's research into Web 2.0 initiatives, and presented to many clients on how best to develop, manage and integrate blogs, wikis, YouTube, Facebook, LinkedIn and all kinds of social media into their recruitment marketing mix. Additionally, she has given Webinars on the subject, and she also published a white paper on the importance of the online experience to today's candidates.Shelley started her career at a leading direct marketing agency WWAV Rapp Collins (London) where she worked on print, radio and TV campaigns. She then moved into the emerging online world in 1998 as Account Director at CMI, one of London's first independent interactive agencies. Leaving in 2000 to set up an recruitment-focused online agency with two colleagues (clients included Goldman Sachs, ICI, Royal Bank of Scotland), she spent five years leading the
team responsible for the pioneering and multi-award winning British Army Recruitment Web site; during which she briefed to UK Government's Ministerial level on the integration of online technology into public sector recruitment. The agency expanded and was bought by JWT Employment Communications (now JWT INSIDE) in 2004. Shelley has headed up interactive strategy for some of the agencies regional and global clients such as PwC, the Metropolitan Police, Merrill Lynch and Microsoft.Born, raised, and educated in the UK, Shelley graduated in Law, then completed a Masters Degree at the University of Leeds, and has worked in the advertising industry for over 12 years.
Warren Ashton is a Group Marketing Manager on the worldwide marketing team that supports recruiting at Microsoft. Warren has spent over 7 years at Microsoft in various marketing leadership roles, most recently in the Enterprise Server business running outbound marketing, product launches and PR for the Exchange Email Server product line. Since moving into recruitment marketing in 2006, Warren has focused on bringing his marketing expertise to defining the external Candidate Value Proposition for Microsoft employment worldwide. Warren has several years of experience in product marketing in the software and internet segment, with prior product management experience at Intel Corporation and several Seattle start-ups before coming to Microsoft. Warren holds an MBA from the University of Washington and an Undergraduate degree from the U of W in Advertising/Communications.
Kerry is the Creative Director overseeing on- and offline employer brand ideation and development for Microsoft, as well as for employers such as Starbucks, Expedia, Nordstrom and Providence Health System. She began her career 13 years ago as a copywriter with DDB Seattle, writing for McDonald's, Holland America Line and JanSport, until joining JWT INSIDE in 2001, where she developed campaigns for AT&T Wireless, Washington Mutual, and Weyerhaeuser. Her work has been recognized by the Webbys, CEAs (including a 2007 Best in Show Dansker Award for the Microsoft College and MBA integrated campaign), the London International Awards, WebAwards, and the Seattle Show.
