Employer Branding: The Next Step In Successful Talent Acquisition

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Author: Joy Galia Meyouhas | Source: Work4 | Published: January 31, 2014

Want more talent? Try looking at your brand through your employees’ eyes. The more endearing and desirable your employer brand, the more employees share it—and the more people want to work for you. Company culture is one of the major factors that help candidates decide whether or not they believe they’ll be a fit for an open position, and making culture a part of your brand will help you generate candidate leads, as well as help cut down on turnover within the company.