Webcast:
You've spent countless hours and dollars on your employee brand. It's a message that's unique and compelling to your customers, your recruits, and your investors. But is there a crucial piece of the pie that's missing? What can you be doing to make this priceless brand worth something to your most crucial capital-your current workforce?
Join us for this insightful hour that delves into an area of employer branding that is often overlooked, and yet can be a crucial driver of a company's success. We'll look at employee loyalty and how it is effected by branding, and how employees directly affect a message by communicating it to customer, colleagues, and social networks. Learn how to turn your employees into corporate champions, while instilling in them a better sense of company pride.
Presenters
Warren Ashton is a Group Marketing Manager on the worldwide marketing team that supports recruiting at Microsoft. Warren has spent over 7 years at Microsoft in various marketing leadership roles, most recently in the Enterprise Server business running outbound marketing, product launches and PR for the Exchange Email Server product line. Since moving into recruitment marketing in 2006, Warren has focused on bringing his marketing expertise to defining the external Candidate Value Proposition for Microsoft employment worldwide. Warren has several years of experience in product marketing in the software and internet segment, with prior product management experience at Intel Corporation and several Seattle start-ups before coming to Microsoft. Warren holds an MBA from the University of Washington and an Undergraduate degree from the U of W in Advertising/Communications.
Lizz Pellet, Chief Cultural Officer of EMERGE International and Fellow from Johns Hopkins University is the author of the new SHRM publication: The Cultural Fit Factor, Creating an Employment Brand that Attracts, Retains and Repels the right employees. She has also written, Getting Your Shift Together Making Sense of Organizational Culture and Change. Lizz is a master facilitator and educator. She is a member of the National Speakers Association and has presented over 70 professional learning sessions in the past three years. Her high energy, use of humor and relevant business content make her a very popular keynote speaker.
In 2001, Lizz pioneered the development of the Cultural Health Indicator™ (CHI), a validated organizational culture diagnostic instrument that is available in 8 languages. In 2007, she introduced the Brand Enhancer, a comprehensive solution that assesses employment brand, use of social media and sustainability in the context of organizational culture. EMERGE also offers a suite of Talent Management diagnostic products.
Kerry is the Creative Director overseeing on- and offline employer brand ideation and development for Microsoft, as well as for employers such as Starbucks, Expedia, Nordstrom and Providence Health System. She began her career 13 years ago as a copywriter with DDB Seattle, writing for McDonald's, Holland America Line and JanSport, until joining JWT INSIDE in 2001, where she developed campaigns for AT&T Wireless, Washington Mutual, and Weyerhaeuser. Her work has been recognized by the Webbys, CEAs (including a 2007 Best in Show Dansker Award for the Microsoft College and MBA integrated campaign), the London International Awards, WebAwards, and the Seattle Show.
