Employer Value Proposition and Brand: Local Considerations for a Global Initiative

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Author: Matthew Bristow, Head of Consulting Services - APAC | Published: October 7, 2015

Aligning your consumer and employer brand may result in 36% greater shareholder return over five years according to a joint Lippincott and LinkedIn paper, but it will require a new and well researched approach to realise these benefits in Asia. Considering the cultural nuances and differences in the region, it can be difficult for companies to successfully deploy their employer value proposition and employer brand strategy.
It is often asked ‘how do we bring our employment value proposition to life in X country’? This usually comes from Western MNC’s who are entering or scaling up operations in a regional market yet struggle to attract and retain the required talent.