Employment Brand and Marketing Rules: Authentic, Relevant and Human
February 5, 2016
Being authentic to create opportunity means you have a clear purpose grounded on culture. A clear articulation of both is your Employment Brand platform.
Being relevant means you have selected your groups of interest. Activate employment branding to bring an Archetype of the Employment Relationship™ to life and your groups of interest select you.
Being human is the toughest goal today. Employment Branding is about strengthening the relationship with people achieving, belonging, and believing. As a marketer, embrace conversations that connect people’s aspirations with corporate goals. Learn the frameworks that HR uses to identify what matters to people in the workplace.