Can you truly, deeply and madly be different? Implications sponsoring the compelling differentiators for employment brand development.
Do you have what it takes to make that promise? Employee experiences that support sustainment of high-performing organizational culture.
Not so fast on the fun creative concepts? Draft reputation management briefings for internal communications and Recruitment Marketing Strategies and your advertising agency.
Balancing the employment brand with the consumer brand is not an easy order as it requires a dedication to being true to your collective ambition and a commitment to help talent reach individual aspirations. Estela Vazquez Perez, Director of Employment Brand at RBC®, one of the top five megabanks in the world, was able to take the definition of a brand and ensure that business and human resources leaders were able to articulate brand implications in designing reputation management, brand development and employee experiences that support sustainment of their high-performing organizational culture. This webcast will provide HCI members with the key first steps needed to take employment brand beyond the buzzwords and into the action plan for business, brand, and people strategies.
White Paper | Source: Jobvite
| Published:January 19, 2015
Recruiting has traditionally been considered a function of Human Resources, but with new tools on the market and new strategies in the air, some are saying it belongs with the marketing team. Others are suggesting ...
Most organizations treat employment branding as a component of a larger talent acquisition strategy. By contrast, the employment brand team at RBC works to attract key talent from around the world, and also foster internal employee engagement. ...
What is the latest research supporting the role of talent acquisition as ‘gatekeepers’ of the business? How can sourcing the right candidates, who will engage in the right productivity, become more efficient and effective?