Beam Global Spirits & Wine is the fourth largest premium spirits company in the world
with 10 of the top-100 premium spirits and 2.7 billion dollars in revenue, offering popular labels such as Courvoisier Cognac, Effen Vodka, Sauza Tequila the #2 selling tequila in the world with roots dating back to the Spanish conquistadors in Mexico, and Jim Beam the
#1 selling bourbon in the world. Beam firmly believes that its employees are its winning competitive edge and The Beam strategic vision has employee engagement as its #1 priority, understanding that employees cannot be truly engaged if they don’t appreciate how their individual contributions can impact corporate objectives.
To facilitate this vision Beam introduced a new concept into their culture by exemplifying how employees are expected to perform their jobs, and how their performance directly correlates to the overall success of the organization. The Beam case study will highlight how 2000 employees in 20 countries align to corporate goals, solicit feedback, and monitor their progress towards company goals. The implementation project will be discussed and will include the challenges of an aggressive timeline with a global/multi-cultural project team.
Don’t miss these take-aways:
- Discover the change management required for organizational buy-in and implementation
- Learn how to manage the challenges of communicating to a global workforce and managing expectations of HR Generalists
- See how employee alignment to business goals increases organizational performance, and employee engagement, as well as boosting the amount of discretionary work to gain a competitive edge