Engaging Employees and Igniting the Love of the Customer: A Journey to Number One

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Author: Lior Arussy | Source: Strativity Group, Inc | Published: March 3, 2014

An iconic, luxury automotive brand – synonymous with superior products and high standards – market and sell through a network of 360 independent dealerships in the U.S. Surveys indicated an inconsistency in customer satisfaction. The goal was to unify the brand under one superior, customer-centric strategy. The luxury brand not only wanted every customer experience to exceed expectations – they wanted the experience to match the product.