Webcast:
At Catholic Healthcare West (CHW) more than 60,000 caregivers and staff deliver excellent care to diverse communities across Arizona, California and Nevada every day. As one of the largest hospital systems in the nation, CHW has a unique challenge--uniting all of these facilities and employees under one common brand and cause. Their solution? Utilizing employee generated content (EGC). This "EGC" tells the stories of how each person at CHW “lives their life on purpose” as a way to unite 41 disparate facilities under the CHW system.
Learn how CHW launched an employer brand internally and externally and drove employee engagement through Employee Generate Content during this dynamic hour long case study. Key takeaways will include:
- How to launch an employer brand internally and externally
- Driving engagement through Employee Generated Content
- Unifying an employer brand within a multi-location national organization
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Presenters
Peter began helping clients develop innovative recruiting strategies in 1997. His work has taken him from Virginia to San Francisco, and now he is based out of Seattle. His expertise is in consultative Internet-based marketing strategy, and throughout his career he has helped organizations such as Microsoft, Boeing, Catholic Healthcare West, Wells Fargo, Nordstrom, and Adidas develop, manage and implement interactive projects designed to achieve their specific business objectives.As an Interactive Consultant, Peter works directly with the account team and client to develop interactive solutions designed to meet their goals in today's ever-changing recruitment environment. Keeping on top of trends in Web site development and the impact of technology on recruiting, he educates our account team to keep "interactive" top of mind, and ensures that our clients are not missing any potential opportunity.His interactive background consists of both development and media strategy. He has a BA in English from James Madison University.
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