At Catholic Healthcare West (CHW) more than 60,000 caregivers and staff deliver excellent care to diverse communities across Arizona, California and Nevada every day. As one of the largest hospital systems in the nation, CHW has a unique challenge--uniting all of these facilities and employees under one common brand and cause. Their solution? Utilizing employee generated content (EGC). This "EGC" tells the stories of how each person at CHW “lives their life on purpose” as a way to unite 41 disparate facilities under the CHW system.
Learn how CHW launched an employer brand internally and externally and drove employee engagement through Employee Generate Content during this dynamic hour long case study. Key takeaways will include:
How to launch an employer brand internally and externally
Driving engagement through Employee Generated Content
Unifying an employer brand within a multi-location national organization