In Towers Perrin's 2007-2008 Global Workforce Study, 29% of the U.S. workforce was engaged, while just 6% were disengaged. By December, 2008, several months into the rapidly deepening recession, another study showed that engagement slipped to 22% and disengagement rose to 11%.
It's not surprising that engagement levels are at risk in tough times. But it is surprising that more organizations don't pay attention to this threat and consider ways to deal with it. It's actually more critical to sustain engagement today for the simple reason that organizations need people who understand what's at stake, are committed to turning things around and willing to go the "extra mile" to make that happen. Engaged workers not only help companies succeed in times of growth, but make a huge difference in an economic downturn, since resiliency, optimism and hard work can shorten the transition to growth.
This webcast will introduce the notion of the "engagement gap," discuss the urgency in taking steps now to begin closing it and draw on best practices to present five keys to driving high engagement: know, grow, inspire, involve and reward talent.