Research:
An employer's brand is its best asset to attract bright, young talent. The Millenial generation, more than any other, needs to know why working for a specific organization is beneficial to them. Millenials also have a strong need to understand and believe in the work they perform. The candidate value proposition addresses the candidate's needs and provides perspective by describing the employer's unique attributes. Creating a message attractive to young talent requires accurate data from a variety of sources, analysis, and introspection. In this executive briefing, Meredith Morris, a Senior Research Analyst in the Monster Intelligence group at Monster Worldwide, Inc. gives us:
- An overview of the current state of the economy
- What the entry-level job market is like now
- The priorities of recent graduates and employers
- Results from Monster's annual survey of qualified employers, college students, and recent graduates
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Web analytics data from Monster about entry-level job opportunities and resume activities
In addition, Liz Friedman, a Group Marketing Manager at Microsoft Corporation presents a case study highlighting the creation of Microsoft's candidate value proposition and how it is used to inform targeted recruiting campaigns for new graduates.
