Webcast:
An employer's best asset in the competition for bright young talent is their brand; specifically, their value proposition. This value proposition acts as the defining reason that anyone would be interested in working at an organization, and is more important than ever in the minds of college students. Why? Our youngest generation in the workforce, Millenials, need to understand and believe in the work they perform.
Crafting a statement this critical requires both accurate data and introspection. In this webcast, we'll share results from MonsterTrak's annual Grad Survey and review trends about both student and employer expectations and realities in the workplace. We'll also hear about how employers can look inwardly to create a message about why young talent will succeed with them.
Webcast on Demand
On-demand webcasts are available to executive members. Please log in or sign up as an executive member to view this webcast.
Presenters
Liz Friedman is a Group Marketing Manager at Microsoft where she specializes in customer research, marketing program strategy and communications. In her current role she oversees the company's college and MBA recruiting marketing strategy, as well as programs to create a first rate Microsoft candidate experience. Prior to joining Microsoft, Liz served as Director of Alumni Relations at her alma mater, Duke University's Fuqua School of Business, where she overhauled the alumni program to better reflect alumni needs and preferences, and streamlined associated online communications. She initially launched her career with The Lucas Group, a strategic management consulting firm, where she specialized in global marketing standardization, inventory management, and product promotion optimization for major international consumer brands. She is a customer research and service fanatic and delights in creating programs to capture the essence of and deliver on customer needs. In addition to her MBA from Duke, she holds a BA from Dartmouth College.
Ms. Morris helps analyze the over 4.2 million unique job searches performed on Monster each day. She is responsible for developing marketing research studies, examining industry data and discerning key labor trends. Ms. Morris also focuses on brand, marketing, advertising, and customer satisfaction research.Prior to working at Monster, Ms. Morris was the Marketing Research manager at RC2 Corp., where she conducted quantitative and qualitative research that gathered consumer insights for product design. She holds a BBA from UMass' Isenberg School of Management.