George Washington University Adjunct Professor; Former Chief Marketing Officer for the United States Marine Corps; Chief Strategy Officer
Webcast On Demand
March 1, 2011 | Michael Zeliff
The United States Marines Corps would seemingly be one of the toughest types of organizations to be able to attract and engage talent. Asking individuals to risk it all for their country is a big ask. Yet, against all odds, the Marine Corps is a best practice example of employer branding, across industries. How? The strategy behind the message. Through research and insights into the reasons why people serve, combined with the great story at the core of the organization, the Marine Corps is able to structure their messaging to not only help recruit the right individuals, but to instill pride and passion within those who serve. Key to their success is the understanding that consistency across recruitment and internal communications is compulsory. The few that are chosen to join and the proud that choose to stay share the vision and beliefs of the organization they serve. Join former Chief Marketing Officer of the United States Marines Corps, Mike Zeliff, as he shares their unique story and the strategy and method behind this renowned employer brand.