Webcast:
Cost of a print ad in the Wall Street Journal? $350. Cost of promoting your brand in the Economist? $1200. Cost of retaining and attracting a superior workforce? Priceless.
In an economic downturn, we all look to cut corners without sacrificing quality. With the multitude of social networking sites that we are exposed to on a daily basis, there must be a way to leverage these powerful technology tools in ways that make sense to our human capital initiatives.
Join industry guru Geoffrey Livingston as he deciphers for us the language of twitters and blogs, and leads us through the labyrinths of Facebook and Linked-In. He'll show us how these cost effective (and often free!) sites can help us manage our most valuable asset-our people. We'll examine ways to leverage this brave new world of social media in ways that can help stretch our dollars while still providing a strategic and innovative talent management platform.
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Presenters
Geoff has worked as a marketing strategist in the Washington, DC region for 15 years. Dubbed a "local blogging guru" by the Washington Post, Geoff's Buzz Bin blog is nationally recognized, and is the top ranked independent PR blog in the Washington, DC region. He successfully launched FortiusOne's GeoCommons using an aggressive social media strategy, and marketed Godsmack lead singer Sully Erna's bio using a diversified My Space and blogosphere campaign. Geoff's book on new media "Now is Gone" was released last autumn by Bartleby Press.He creates marketing strategy, media relations, branding and Internet marketing campaigns for public and private organizations. Some of his experiences include work for AT&T, the Duke Ellington Jazz Festival, former Israeli Prime Minister Benjamin Netanyahu, Bartleby Books, BEA Systems, General Dynamics IT, Hughes Network Systems, ManTech, the Washington Nationals, Intelsat, Verizon Wireless and many others.