The Four A's of Recruitment Advertising: Assign, Automate, Analyze and Adjust

How can you make the most of your recruitment advertising budget? How do you maximize the return on investment from your advertising campaigns? We'll help you meet these goals using the "Four A's" - A step-by-step approach to effective recruitment advertising. Illustrated with best practices, this webcast gives you the nuts and bolts for improving the performance of your recruitment ad campaigns.

Companies recruiting online today face the challenge of knowing where their candidates and hires are coming from. The good news is that this challenge can be easily conquered by asking the proper questions and putting some simple tracking measures in place. One of the advantages of online recruitment advertising versus traditional counterparts, like print, is that it's 100 percent measurable - but companies need to take advantage of the tracking opportunities. Job sites and search engine marketing (SEM) are two of the few growing sources of hire, so it's imperative that companies act now to really know where those hires are coming from.