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When well articulated and supported by communication campaigns and activities, an organization’s brand has a clear domino effect on both consumers and employees alike. But it can be difficult to define and quantify a brand – a problem made even more complex by the existence of parent companies and multiple brands. Gap Inc. is no stranger to the challenge, as an international retailer with six brands – Gap, Banana Republic, Old Navy, Piperlime, Athleta, and INTERMIX.
As the whole organization grows, how can the external branding and talent acquisition teams work to support each distinct Gap Inc. brand, while still offering a unifying vision for them all? In this HCI Keynote Video, hear from Gap’s External Talent Branding Director, Nick Boyd, and Ashley Gore, Global Talent Acquisition Operations Director at Gap, about the evolution of Gap’s talent brand strategy, and the technology and tools used to drive it forward.
Key insights:
- Learn about the critical role a talent brand plays in consumer, employee, and prospect behavior – and the statistics that underscore the importance of investing in it.
- Discover the technology solutions Gap uses to promote its talent brand around the globe in a thoughtful and consistent way.
- Explore how to create brand relationships in a portfolio of brands so each remains unique, yet guided by one vision.
