Get Started with Twitter and HootSuite

April 8, 2013 | Alexandra Samuel | Harvard Business School Publishing
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With so many people drinking from the Twitter fire hose, it's no wonder that some people have suggested that it can replace the soon-to-be defunct Google Reader. But that vision is based on the mistaken idea that Twitter, at its heart, is a news medium.
I believe there's a better way to use Twitter: as a relationship medium, one that helps you find, connect, and converse with people. Being the first with a nugget of industry gossip is nice, but creating, nourishing and sustaining meaningful working relationships is far more fundamental to your professional success and career development.