Webcast:
We often hear about the need to continually attract, motivate and retain our employees. Many of us tie these issues to our employee brand and continually strive to become an employer of choice. But are we missing out on opportunities to utilize technology to improve our brand and solidify our place in the global market? Technologies that are already being utilized by your company can assist you in maintaining brand integrity and driving employee engagement.
This webcast will look at multiple technology platform that can work with your existing brand-- and provide big results at a small investment level. We'll look at corporate social networking as a tool to create "employee ambassadors" and see how creating relationship brands and leveraging the social web can promote grass roots brand engagement. We'll also examine best practices from companies who have leveraged their technology systems-- and find out what pitfalls to avoid.
Webcast on Demand
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Presenters
Susan Gunelius is President & CEO of KeySplash Creative, Inc., a full service marketing communications provider offering copywriting, business communications, blog, book and article writing, and marketing and branding consulting services. She brings with her over 15 years of experience working in the marketing field for some of the largest corporations in the world (including divisions of AT&T, HSBC, Household International and more).Susan is a published author with three books available in book stores and online (Harry Potter: The Story of a Global Business Phenomenon through Palgrave Macmillan, Kick-Ass Copywriting in 10 Easy Steps through Entrepreneur Press, and Google Blogger for Dummies through Wiley). Her fourth book, Building Brand Value the Playboy Way, will hit book stores (through Palgrave Macmillan) in Fall 2009.Susan frequently writes about marketing for various publications. She is a featured columnist on Entrepreneur.com where she writes about marketing communications, and you can find some of her marketing-related articles on websites such as WomenEntrepreneur.com, MSNBC.com, FoxBusiness.com, BusinessWeek.com, WashingtonPost.com, TheStreet.com, SmartMoney.com, Yahoo! Finance, Yahoo! Small Business, and more.Susan is also an active blogger authoring the KeySplash Creative Conversations blog about branding, marketing and advertising for her company, KeySplash Creative, Inc., as well as one of the leading blogs for women working in the field of business, WomenOnBusiness.com. She is a contributing author at Corporate Eye where she writes about corporate branding, and she writes about small business marketing for Cox Communications' Kudzu.com Business Success Center where she authors the Everyday Marketing blog. Additionally, she is the Guide to Web Logs for About.com (a New York Times company).