As technology improves at an exponential pace, the world inevitably becomes smaller. A company no longer needs to be a multinational giant to do business internationally; now organizations of any size can sell their goods or services to foreign clients or outsource parts of their operations to cut costs. However, cross-border operations and exchanges create a host of new problems for a business to address, not the least of which is how to communicate with foreign colleagues and clients.
More and more companies are realizing that they need to address their cross-border communication issues to improve their business operations. A recent report by the Economist Intelligence Unit revealed that 90% of executives believe that better cross-border communication would significantly improve profits, revenues and market share. This doesn’t sit well with a new report into workforce English proficiency; the EF English Proficiency Index for Companies (EPIc) has shown that, in the majority of cases, the English proficiency of a country’s workforce is poorer than that of the general population. The findings of the EPIc will therefore be of concern to business leaders since employees’ proficiency in English, the lingua franca of business, is essential to achieving international commercial success.
This webcast will discuss:
The findings of the Economist Intelligence Unit report regarding the importance of cross-border communication in multi-national companies
The latest statistics from the global English Proficiency Index for Companies (EPIc); we will delve into the marked differences in English proficiency between various industries, and between seniority levels within a business.
How to use the EPIc to benchmark the English proficiency of your own company against the average level for your industry