Employment branding is an essential part of any modern organization’s talent acquisition strategy. A successful employment brand strategy does more than build awareness of career opportunities; it tells the company’s story and describes the employee experience. In this HCI Keynote, Lori Russo, Head of Global Talent Acquisition at TripAdvisor, explains how this travel rating site is rebranding and revitalizing their employer brand.
- Defining a communications strategy that drives candidate awareness and engagement with your employment brand.
- Developing social recruiting skills by rotating tweeting and blog management responsibilities throughout the recruiting.
- Aligning recruiters goals to social media performance.