There’s nothing quite as exciting as watching a startup company change the game in its industry. Much less common: common as watching an established company — an organization that reached great heights in one era of customers, markets, and economic models — struggle to become a force for leadership in the next era.
Gamal Aziz, president and COO of the MGM Grand, one of the largest hotels in the world, has mastered the challenge of transformation — by inviting employees at every level to co-create the future with him. The secret to his success is a technique that he calls “working backward.” He and his colleagues engaged in an organization-wide exercise to look at every aspect of performance and evaluate it in a new way. The question was no longer, “How do we make marginal improvements on what’s happening now?” It was “If we could start from scratch, what is the highest and best use for every asset?” Come learn how Mr. Aziz and his many colleagues are taking the MGM Grand into the next decade, and learn how you can apply these lessons to your own organization.