“Great Job Alert:” Why Social Referrals Work

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Author: Kate Stull | Source: Work4 | Published: November 15, 2013

I just spent a full minute reading through a job listing for a communications role at a local hospital, even though I’m not looking for a new job. I spent a full minute reading that listing even though I’m not a communications specialist and I have no experience working for a hospital. I spent a full minute running through my mental list of friends who are looking for new positions, wondering if there were any that I could refer to this job listing that I hadn’t even known about 60 seconds earlier.
Why?