Webcast:
IBM's business has changed and grown to the tune of billions of dollars in recent years -- there's never been a more critical time for the IT giant to equip its employees & alumni with an understanding of IBM's capabilities and a means to connect with one another and to the company. Learn how IBM has taken advantage of social networking tools, virtual environments, meet ups and "traditional" tools such as compelling editorial to engage an audience of alumni employees. Program manager, Ethan McCarty, will describe how he and his team have experimented, innovated and yes, learned from their mistakes, as they built a community with more than 45,000 members.
Schedule
Recasts:
Thursday, May 24 2012 1:00pm EDT
Friday, May 25 2012 5:00pm EDT
Sunday, May 27 2012 9:00pm EDT
Monday, May 28 2012 1:00am EDT
Monday, May 28 2012 5:00am EDT
Monday, May 28 2012 9:00am EDT
Webcast on Demand
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Presenters
Ethan McCarty is part of the team leading IBM's internal communications practice and alumni relations team into the world of Web 2.0 and participatory communications. A former journalist, Ethan came to IBM in 2000 on the heels of the dotcom bust to manage the internal and external web presence for IBM's $6 billion/year research division. After two years in that role, he moved to IBM's strategic communications team where he helped to co-author IBM's groundbreaking blogging policy, contributed to the launch and popularization of the IBM intranet podcasting platform and worked on IBM's award winning annual report to shareholders. For the past two years he has served as the Editor in Chief of IBM's global intranet, also known as the w3 On Demand Workplace.In 2007 he began managing IBM's alumni relations effort, The Greater IBM Connection, a community of more than 45,000. He finds fascinating the implications of user generated content; social computing and new methods of information discovery for large organizations; and the role of the individual in a networked society. Ethan also enjoys playing guitar and writing songs with geographically distant collaborators in his virtual band.