Grooming Your Social Talent Community with Membership

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Author: Crystal Miller | Published: January 28, 2013

All the commitment to great strategy & killer content in the world won’t mean anything if there are not enough members to reach ‘critical mass;’ or enough people to start chain reaction discussions & sustain interactions to achieve community purpose.  Seems as though the adage “Size matters” holds true even in community building.  Community architects and managers look to “The Dunbar Number” as a guideline for group sizes and predictor of relational behavior  & group cohesion.  Dunbar, anthropologist at University of London, was able to determine the maximum size of a group in which any individual can sustain stable relations with all other individuals in that group by looking at cognitive capacity.