Are you tracking all the sources of influence in your candidates' journey? Candidates are acting more like consumers in their search for a career, which means there are more touchpoints that influence their decision of where to apply. If you don’t understand and track source of influence, you can’t understand and improve the candidate journey. Eliminate the guesswork of how your candidates interact with your organization! SmashFly and Glassdoor teamed up on this guide to help you understand what source of influence is, why it matters to your organization, and how to track and use it to inform your recruiting strategy.