How can gamification help you? Richard Landers, Assistant Professor of Industrial/Organizational Psychology at Old Dominion University, joins HCI for a discussion on how gamification or even just elements of gamification can benefit HR. Landers explains how where to start and some common game elements to leverage. What role do mistakes play in learning? What is a “flow state” and how can you maximize it? What’s coming next in gamification? Find the answers to these questions and more in this HCI podcast.
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Attendees were treated to an interactive session focusing on gamification this afternoon at the 2013 Strategic Talent Acquisition Conference. Michael Beygelman, RPO President of Pontoon Solutions demonstrated how the essence of gamification is not a new buzzword, but has been with us for quite some time. Beygelman shared a short history lesson that some HCI members may already know. Steel magnate Charles Schwab in an effort to improve the efficiency of his mill asked the manager why he was unable to run the mill to full capacity. The mill manager explained that he has coaxed the workers, pushed them, sworn at them, done everything in his power but nothing more can be done. With the day shift finishing up Schwab asked a worker how many heats were completed, and received his answer, six. Schwab grabbed a piece of chalk and wrote a huge 6 on the floor. The night shift came in and saw a giant six on the floor of the mill and asked the manager for the story. The next morning the giant six was gone replaced by a large seven. This competition continued between the day and night shifts until the mill reached its true potential.
The past four years saw an explosion in popularity for gamification. A quick search on Google Trends shows a significant uptrend that is forecast to continue its upward trajectory for the foreseeable future. Top firms are utilizing gamification, the use of game playing, thinking and mechanics to engage users and assess capabilities, to improve business results.
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