September 10, 2014
Community: Acquire the Right Talent
Matt Charney, Managing Editor at Recruiting Daily, joins HCI for a discussion on the relationship and interplay between marketing and HR and how to leverage that relationship. Charney begins by explaining why the overlap exists and how the two departments can find common ground to begin a partnership. Differentiating between brand ambassadors, brand advocates, and brand builders, Matt shares some best practices for building out a brand ambassador program and how to repair poor perceptions around the brand.
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