Work4’s Ron Yazetti joins HCI to share the secrets to leveraging social media for the firm’s recruitment strategy. Ron starts by explaining how firms should choose their voice for social media and the pros and cons of tailoring your voice to your audience. Next, Ron dives into how to keep up with Facebook’s shifting algorithm for organic reach and when firms should shift into using Facebook ads to reach candidates. Ron closes out with some pointers on how to reach passive candidates for niche roles.
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