Director of Digital Strategy at Marriott International and Fistful of Talent blogger Jessica Lee joins HCI for a discussion on the many roles employer branding can play in talent acquisition. Exploring how candidates form an emotional attachment to brands, Lee explains how to measure and evaluate the employer brand and what sets one brand apart from the rest. Jessica touches on what HR can learn from the marketing department and how to align the consumer brand with the employer brand. What does the future hold for employer branding? Find out the answers in this special HCI podcast.
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