May 13, 2014
Community: Talent Acquisition
In this exclusive HCI podcast, one of three for the 2014 Talent Pulse Talent Acquisition report, we talked to Dustin Carper, Employment Brand Strategist at Groupon.
Some of the insights revealed about the realities of cultivating an employer brand:
- Use elements of storytelling to show potential candidates the value of working at your organization and allow them to make an informed decision.
- "Fake it until you make it" is not an employer brand strategy. An authentic representation of your organizational culture will make connections with potential candidates more meaningful.
- Take cues from actively engaged employees to help crowdsource content that strengthens the brand.