@HRKnowledge blogger and Director of Client Success at Work4 CJ Reuter connects with HCI for a conversation on how to use Facebook to drive recruitment results. Explaining the differences between a Facebook page, Career page, and Facebook ad, Reuter shares when firms should be opting for each selection and why. Next, CJ shares some simple steps to use Facebook to target ideal candidates. With so many audiences to consider for a Facebook ad, CJ examines the options available and explains what Facebook ads can do that other social network advertisements can’t compete with. Reuter concludes the discussion with some predictions on coming trends for social media ads and sharing the innovations he is most excited by.
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