The Hidden Power of Storytelling and Why It Matters in Recruiting

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Author: Michele Ellner, Director of Marketing, Montage | Published: February 29, 2016

What do Coca-Cola, Chase Bank, global RPO leader Cielo, Harvard, UCLA, and Brown University have in common (aside from huge brand equity)? All of them value storytelling in business. Storytelling is an ancient skill that is now in high demand in the workplace across industries. Today’s global brand leaders bet their marketing strategies on storytelling, so it’s no wonder that top MBA programs are adding it to their curricula.